The Story of SB Kitchen
A Family-Driven Culinary Journey with a Vision for Excellence
Born from Passion, Built by a Vision
SB Kitchen is not just a restaurant—it’s a family-driven, community-oriented venture with a clear vision: to serve exceptional meals, foster meaningful connections, and deliver a truly sensible difference in every dish.
A Family-Driven Enterprise
SB Kitchen’s success is deeply rooted in the support of Ashok’s family and his handpicked team:
- Suresh: Ashok’s brother, is a food enthusiast who adores chicken dishes and actively contributes creative ideas. His daily involvement in operations, motivation of staff, and passion for food keep the team inspired.
- Sumi: Ashok’s sister, and her husband provide invaluable feedback on food quality, ensuring every dish meets the highest standards while adapting to the local atmosphere.
- Ashok’s Wife & Mother: bring warmth and tradition into every recipe with their home-ground masalas, ensuring the health and satisfaction of guests with preservative-free, authentic flavors.
This familial support forms the backbone of SB Kitchen, ensuring every guest feels like a part of the family.
A Team That Shares the Vision
Ashok attributes much of SB Kitchen’s remarkable growth to his dedicated team:
- Chef Consultant Subhash Sharma: A culinary genius with a tender heart, has handpicked chefs from across India to join the SB Kitchen family. His expertise and commitment to excellence ensure every dish reflects the finest culinary craftsmanship.
- Mr. Rahul: The first F&B Manager of SB Kitchen, has been instrumental in translating Ashok’s vision into action. Rahul’s dedication, including late-night discussions at 1 a.m. and 2 a.m., ensures the restaurant is constantly evolving and meeting its goals.
- Mr. Parthiban: The Property Manager, brings invaluable insights from the local community. His support has been key to SB Kitchen’s seamless integration into the region and its growing popularity.
- Executive Chef Uday: Known for his creativity and passion, leads the culinary team with a focus on quality and innovation.
- Chef Tapan: An all-rounder with a specialty in Chinese and Thai cuisines, brings over 25 years of experience to SB Kitchen. His expertise elevates the kitchen’s ability to deliver authentic global flavors
Ashok firmly believes that the right team is crucial to the success of any venture. The dedication and alignment of his staƯ with his mission have been a game-changer for SB Kitchen’s journey.
Community-Centric Growth
What started as an in-house kitchen serving the four apartments at Blissful Stay has grown into a trusted food partner for over 25 hotels in the vicinity. As guests from nearby homestays discovered the allure of the Sky Dome and SB Kitchen’s flavorful dishes, word spread, and demand grew. Today, SB Kitchen is actively expanding to serve a 3-kilometer radius, providing high-quality meals to even more guests.
Ashok’s Vision for SB Kitchen
With over 10 academic degrees and extensive travels to 40+ countries, Ashok’s philosophy is rooted in continuous learning and innovation. His vision for SB Kitchen is ambitious:
- Long-Term Goal: To establish SB Kitchen in multiple cities, creating a brand food lovers seek out for its unique flavors, even in less-traveled locations.
- Future Expansion: To partner with investors who value quality and ensure SB Kitchen’s reputation for delivering exceptional food reaches every doorstep.
Challenges and Triumphs
Like any entrepreneurial journey, SB Kitchen faced its share of challenges, particularly in maintaining quality while managing operational costs. Ashok, however, refused to compromise. By bringing on board a stellar team, including Chef Consultant Subhash Sharma, Executive Chef Uday, and Chef Tapan, SB Kitchen overcame these obstacles.
The most rewarding moments for Ashok and his team come from the glowing reviews and repeat orders from satisfied guests, particularly for their Lebanese, Chinese, Thai, and Tandoor dishes.
A Promise to Guests
At SB Kitchen, the core philosophy is simple yet powerful:
- “No compromise on quality, taste, or delivery.”
- “Your satisfaction is our priority”: Ashok stands by every meal served, promising a refund if the food does not meet expectations.
A Message From Ashok
“SB Kitchen is not just a restaurant; it’s a family-driven vision to create exceptional dining experiences. From the creativity of our chefs to the dedication of our team, every detail is crafted to bring joy to your table. Whether it’s a rooftop dinner under the stars or a comforting meal delivered to your door, we aim to make every moment special. Thank you for being part of our journey—we are here to serve you with passion and love.”
Vision for SB Kitchen Growth
At SB Kitchen, our vision is to evolve into a culinary brand that transcends geographical boundaries, delivering exceptional dining experiences and becoming a trusted name in the food and hospitality industry
Core Growth Objectives:
- Expansion Across Cities: Establish SB Kitchen as a multi-city brand, bringing its unique flavors and exceptional service to food lovers across India and beyond.
- Signature Culinary Excellence: Build recognition for our signature dishes like Shawarma, Sliders, Surai Puttu/Shark Bhurji, and Kadai Soru, making them iconic staples synonymous with SB Kitchen.
- Reaching More Homes: Extend our delivery network to ensure that even in the most remote locations, customers can enjoy restaurant-quality food at their doorstep.
- Rooftop and Experiential Dining: Replicate the success of our sea-view rooftop dining concept in other locations, creating unforgettable experiences with ambiance-driven culinary oƯ erings.
- Building a Food Community: Create a community of food enthusiasts and collaborators who cherish and promote SB Kitchen's ethos of Sensible Taste Buds, fostering long-term loyalty and engagement.
- Embracing Technology: Leverage technology for seamless customer experiences, from easy online ordering to personalized recommendations and feedback loops.
- Sustainability and Health Focus: Maintain our commitment to preservative-free, authentic cooking with a focus on gut health and sustainability, using fresh, locally sourced ingredients.
- Empowering the Team: Continue to invest in our team by hiring passionate, talented individuals who share our vision, fostering a culture of innovation, collaboration, and excellence.
- Strategic Partnerships: Collaborate with homestays, hotels, and like-minded investors to expand our footprint while maintaining the quality and integrity of our brand.
- Global Aspirations: Aspire to take SB Kitchen’s unique culinary experience to the global stage, making it a destination for food lovers around the world
Our Motto
"If the food is exceptional, people will come. Like bees finding honey, food lovers will seek out SB Kitchen no matter where it is.
With a strong foundation, a dedicated team, and an unwavering commitment to quality and innovation, SB Kitchen is poised to become a leading name in the culinary world.
How SB Kitchen Handles Customer Feedback
At SB Kitchen, customer feedback is a cornerstone of our commitment to continuous improvement and exceptional service. We believe that every piece of feedback, whether positive or critical, is an opportunity to grow and enhance the experience we deliver.
Why Feedback Matters to SB Kitchen
For us, feedback is not just about understanding our customers—it’s about building a long-term relationship of trust and satisfaction. Every comment, suggestion, or complaint is taken as a step closer to achieving our goal of becoming a brand synonymous with Sensible Taste Buds.
We’re here to listen, learn, and grow—because your voice shapes our journey.
